Questionnaire and Interview Task

 “What do you want to see in my genre film trailer?”

 Create a the following which answers the above question:

  • Questionnaire (multiple choice questions)
  • Interview (open ended questions)
 You will then work out the sample for each then:
  • Give the questionnaire to a minimum of 10 people
  • Interview between 3 and 5 people and record it on camera

 You will then analyse your results by:

  • For the questionnaires creating graphs in Excel for each question
  • Editing the interview video so the themes can be seen (what the group agreed on)

Audience Research Task

You are now going to add a section to your blog entitle ‘Audience Research’. In this section you should outline:

  • The difference between the objective of Quantitative and Qualitative Research
  • The way they both sample
  • Their collection and analysis method
  • The outcome of both
  • The three different sampling methods
    • Simple Random Sample
    • Systematic Random Sample
    • Stratified Random Sample
  • The sampling method you will use for your questionnaire and interview as well as why

Audience Research Task

You are now going to add a section to your blog entitle ‘Audience Research’. In this section you should outline:

  • Why audience research is important
  • How audiences are categorized (demographics)
  • Some key audience theories and which one you think best explains the media’s relationship with the audience
  • Bibliography
  • Filmography