Symbolic Code Analysis

Search the internet for images relating to the movie genre you have chosen for your practical coursework. Uploaded them onto your blog and analyse their symbolic codes

1.Settings & Props
 
2.Costume, Hair & Make Up
 
3.Facial Expressions & Body Language
 
4.Lighting & Colour
 
5.Positioning of characters/objects within the frame

Questionnaire and Interview Task (A2)

 

“What do you want to see in my genre film trailer?”

 

Create a the following which answers the above question:

•Questionnaire (multiple choice questions)
•Interview (open ended questions)
 

You will then work out the sample for each then:

•Give the questionnaire to a minimum of 10 people
•Interview between 3 and 5 people and record it on camera

 

You will then analyse your results by:

•For the questionnaires creating graphs in Excel for each question
•Editing the interview video so the themes can be seen (what the group agreed on)

AS – Audience Research Task

You are now going to add a section to your blog entitle ‘Audience Research’. In this section you should outline: 

•Why audience research is important
•How audiences are categorized (demographics)
•Some key audience theories and which one you think best explains the media’s relationship with the audience
•Bibliography
•Filmography 

(Remember to reference your work with hyperlinks to websites/images/videos where appropriate)

Audience Research Task

You are now going to add a section to your blog entitle ‘Audience Research’. In this section you should outline: 

•The difference between the objective of Quantitative and Qualitative Research
•The way they both sample
•Their collection and analysis method
•The outcome of both
•The three different sampling methods
1.Simple Random Sample
2.Systematic Random Sample
3.Stratified Random Sample
•The sampling method you will use for your questionnaire and interview as well as why

Target Audience Reaction to my Trailer

1a)You must explain each of these theories

1b) Explain whether they are active or passive  and why

1c) Also according to each theory how your audience would react after watching your trailer

  • Hypodermic needle effect.
  • Two step flow
  • Uses & Gratifications
  • Reception Theory
  • Effects debate

 

2)You now need to decide the profile of your audience in terms of the following demographics:

 

•Age Group
•Gender
•Ethnicity
•Socio-economic group (e.g. A, B, C1, C2, D or E)
•Nationality/region
•Sexuality

To help you do this you will be given an example at A2

Target Audience Exemplar