A2 Targets over Easter

  1. All blog posts completed to C standard – including creative posts
  2. Final version of film uploaded with analysis of what it shows
  3. Filmed evaluation completed – questioning the audience on the success e.g. if narrative is clear, looks professional, they would want to go to the cinema to see the film
  4. Written evaluation completed with references – sufficiently detailed with images and videos.
  5. Film poster and magazine front cover completed and post explaining what it shows and the decisions made.
  6. Filmed evaluation completed the second lesson back.

Bianca – AS blog needs to be complete with filmed evaluation.

I will be in the second Monday of the Easter break if you need help.


A2 Evaluation

You should not simply produce a written essay and the potential of the format chosen should be exploited through images, audio, videos and links to other websites and online resources.

In  your evaluation the following questions must be answered:

  • —In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • —How effective is the combination of your main product and ancillary texts?
  • —What have you learned from your audience feedback?
  • —How did you use media technologies in the construction and research, planning and evaluation stages


25 – Evaluationv2

Planning: appealing to your audience

How will your film appeal to your audience of 12-18 males and females?

Consider Dyer’s Utopian Solutions. Explain how your film will satisfy the needs of your particular audience group.

  • Transparency – seeing what the government is really up to, how technology is controlling us or taking over
  • Energy – watching the hero chase the villain, fight the aliens…
  • Intensity – Will the hero save the world? Will the hero live or die? Conflict and suspense.
  • Community – working as a team, having a sidekick, fighting on behalf of your people, your community, your nation, your planet.
  • Abundance – the plentiful supply of technology, weapons, ammunition, fast cars, helicopters, equipment, gadgets, whatever the hero needs…

Consider Uses and Gratifications. Explain how your film will satisfy the needs of your particular audience group.

  • Entertainment and diversion – taking you away from your own problems and your own world for a while – escapism, to give you some excitement and drama in your life, to stop you being bored.
  • Surveillance and information – finding out about new things and places, scientific possibilities and problems, helping you to get knowledge about science, the world and what is happening.
  • Personal identity – comparing yourself to people in films, wondering how would you react to the same situation, thinking about how you feel about various issues and conflicts.
  • Personal companionship – getting accustomed to the characters as if they are friends; getting involved in the plot and wanting to find out what happens to people; discussing films and their issues with other people, having something to talk about with other people.

Also consider representations – how will these appeal to your audience group e.g.

  • Attractive females to appeal to men (male gaze) and vice versa
  • Physical strong men as heroes and beautiful women for the audience to compare themselves to
  • Aliens as scary and wanting to destroy earth creating excitement for the audience
  • Lots of special effects which will add spectacle and interest the audience
  • A simple plot and characters which does not confuse a young audience
  • Famous young actors and actresses to attract a young audience

Planning: setting

  • Decide the main setting(s) for your film. Will it be Earth, in a school, on a farm, in a spaceship, on an alien planet?
  • How will the settings look? Futuristic, high-tech?
  • What props will you use?
  • Select images from the internet showing your main settings and label the key features.

Planning: characters and representation

1.Think about representations. How are you representing different genders, age groups, races / ethnicities in your characters (e.g. mix of male and female to appeal to both audience members)?

2.Are you using stereotypes or countertypes? Why (e.g. an attractive male heterosexual hero is a stereotype of action and science fiction films)?

3.How do your representations fit with the values of your target audience? (e.g. the attractive male will appeal to men who will compare themselves to him and women who will find him attractive)?

4.Sketch the main characters and label them with their key characteristics explaining why they have been chosen (e.g. big muscles to show he is strong and is the hero).

Planning: characters

1.Who are the

  • Hero(es)?
  • Villain(s)?
  • Heroine?
  • Father?
  • Helper?
  • Donor?
  • Mentor?
  • Other characters?

2.Give each character a personality and a back story. What is their typical way of behaving / reacting? Are they hot-tempered, quick-witted?

3.Using the internet select a costume for each main character and explain why you have chosen it for them.

Planning: plot

Your film has to be have a good plot. Complete the following:

1.What are the binary oppositions in your film? Is it teens vs scientists or geeks vs aliens?

2.What is Todorov’s 5 part structure for your plot (e.g. equilibrium, disequilibrium, recognition of disequilibrium, attempt to repair equilibrium, new state of equilibrium)

3.Write the plot of your film in no more than 20 sentences but more than 10 sentences.

4.Now summarise the plot in 3 sentences.

Planning: audience profile

You need to create a sci-fi film that will appeal equally to girls and boys aged 12-18.

Now profile your target audience segment.

  • Make a demographic profile of the typical audience group who will watch your film (e.g. age, gender, social status, ethnicity, location and any else which is important)
  • Make a psychographic profile of the typical audience group who will watch your film (e.g. survivors, social climbers, care givers, explorers?)