A2 Evaluation

You should not simply produce a written essay and the potential of the format chosen should be exploited through images, audio, videos and links to other websites and online resources.

In  your evaluation the following questions must be answered:

  • —In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • —How effective is the combination of your main product and ancillary texts?
  • —What have you learned from your audience feedback?
  • —How did you use media technologies in the construction and research, planning and evaluation stages


25 – Evaluationv2

Final Decisions

You must now add a section to your blog for your final decisions. Try to justify your decisions by mentioning the connotations of each and why that is important for your film opening:

1) Soundtrack: diegetic (part of the narrative) non-diegetic

(music added) – What sound will you use? (you may wish to search youtube)

2) Sound effects – What effects might you use? (e.g. screams, churchbells)

3) Costumes – What costumes do you need for your characters?

4) Props – What props do you need?

5) Lighting – What lighting will you use? (e.g. Night time, daytime, dimlight)

As always you can add images/videos/clips and so on to help make your blog more creative

Genre Codes and Conventions Research (A2)

You are now going to add a section to your blog entitle ‘Genre Codes and Conventions Research’. In this section you should outline:

  • An in-depth discussion of the codes and conventions of three particular films from your genre
  • Include why you think they are good example of your genre and why
  • Bibliography
  • Filmography

(Remember to reference your work with hyperlinks to websites/images/videos where appropriate)

Exemplar Genre Codes and Conventions

The Exam – Section B: Institutions and Audiences (possible areas for the exam question)

Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions. In addition, candidates should be familiar with:

  • the issues raised by media ownership in contemporary media practice;
  • the importance of cross media convergence and synergy in production, distribution and marketing;
  • the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
  • the significance of proliferation in hardware and content for institutions and audiences;
  • the importance of technological convergence for institutions and audiences;
  • the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

Also the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

This unit should be approached through contemporary examples in the form of case studies based upon one of the specified media areas.