Audience research – creative

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Above is the link for my creative post. For this creative post I used Prezi again as so far it is the best website I have found for creating a presentation like the one above. I spent quite a while trying other online presentation but they either didn’t work in the way I needed them to or they were near identical to Microsoft PowerPoint. In addition I believe it was my first creative post when I first used Prezi so I thought it would be ideal to go back to a website that I haven’t used recently. Many other programs I attempted to use wouldn’t work for a multitude of reasons. Sometimes the website wouldn’t load, whether that was the fault of my laptop or internet I’m not sure. Other times the website would just not le me do certain things, like type or add photos etc.

As I said one of the reasons I ended up using Prezi again was because many of the other websites were too much like PowerPoint.  PowerPoint is possibly the most boring and worst software to use to create a presentation. Although that is just my opinion. But it remains popular because it is easy to use and is included with Microsoft Office, which is hugely popular and widely available. The reason for me disliking PowerPoint is because the slides are too small, you have limited space to put all of your information and often have to spread it across multiple slides. This isn’t very good because by the time you’ve read the relevant information you have forgotten what is on the first slide. Your also limited in what you can do, it doesn’t allow you o have much creative freedom. There are set features that you are allowed to use, some of the features are pretty good. On any other program the features would be great.

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On the other hand with Prezi all of the information is all on one page and you decide how much information and how big the section for that information will be. With this Prezi allows you to literally have all of your information on one page. Furthermore Prezi allows you to connect different pieces of information and show that the information is connected visually. This can be seen in the Prezi presentation that I have made. In addition to this you can visually tell the audience what information is connected by the colour of the lines that link the circles of information. You will notice that the colour is different for the different sections, but in the sections the colour of the line remains the same. Also you will notice that all of the sections of information link to the first paragraph titled,’ What is it [audience research]?’


With Prezi as well you have the freedom to do as much or little as you want. If you want to keep the presentation simple you can, if you want to have a variety of colors and pictures you can do that too. There are also a wider selection of things you can do. There are more animations, transitions etc. that you have to work with. This is great as you can use all of this to keep the attention of anyone watching the presentation. You also have the ability to add audio and sound effects to go with the various things in your presentation. Again this allows you to keep the attention of a viewer. In this Prezi I didn’t add any images because I didn’t want images to be a distraction. My Prezi is near enough about an entire topic so distracting the viewer by having a lot of images and fancy animation would not be beneficial.

Audience research

What is Audience research?

Audience research is crucial in creating a successful piece of media as without knowing who the audience is you would not know in what format to market your product. The definition of  audience research is the research of a specific audience to gather information on their age, gender and ethnicity etc. Audience research is key to the success of any movie as the film has to appeal to its target audience. Audience research is usually conducted by a group of people that will be specialised in conducting audience research. They would hopefully know and understand the wide variety of demographics and what kind of product each demographic wants, as well as what gap in the market they could exploit. Disney is probably the best example of this as they regularly make films that are a huge success and often break records. This shows how important audience research is and how it can make or break a film.

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Why is Audience research important?

Audience research is important because if you make a film that doesn’t appeal to its target audience the film wont make money and is therefore unsuccessful. Thats why knowing the people you want to target is key so you can create a variety of products and advertisements that appeal to the target audience you are trying to attract. This can be seen the the 2013 Disney film Frozen(Chris Buck), the films target audience is young girls. This can be seen in the variety of merchandise that is available. The film has made just under $1.3 Billion from the box office alone, with another $360 million in video sales  just in the US. In merchandise frozen toys, games, shirts and more are set to hit $1 billion. All of the revenue from this phenomenon caused a 19% increase in profits for the Disney company.

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To create a successful movie franchise like Frozen the director first of all needs to know the target audience and a deep understanding of the various demographics. In the case of frozen this would be to look at the demographic of young children, mainly girls, and see what they want/need, as well as their interests. From this base the director can build an idea of what sort of film would take the interest of the majority of the desired demographic. The film would probably include a few of the key aspects that the target audience wanted, making the film appeal to an increasing number of people.


Audience demographics:

Audiences are categorised according to various things including their gender, age, ethnicity, religion, social class and sexual orientation. The reason for this categorisation is that people of these different demographics are interested in completely different things. For example a teenage boy will be more likely to watch Fast and Furious 7(James Wan) whereas a young boy will be more interested in Jurassic World(Colin Trevorrow). Furthermore these demographics are used so a director can target a specific demographic instead of the entire population, for a horror film for example. For example the older people among us would probably not be interested in watching a horror film. Therefore the director can target other ages of people such as a younger, possibly teenage audience that are still in education.

These demographics help a director/producer create a movie that appeals to a particular category of audience so the film will be more successful. Disney are particularly good at creating films that appeal to children such as the recent Frozen as well as other films such as Lion King( Roger Allers, Rob Minkoff) and 101 Dalmatians(Stephen Herek). Lion King was a huge success that made $422 million off a production budget of only $45 million. The film has great reviews and is still watched and adored my many.

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Audience theories:

Hypodermic needle effect


This theory is based on the idea that the media is capable of mass manipulation, meaning the media can manipulate what the audience thinks. This is therefore based on the idea that the audience is gullible as well as the assumption that audiences will believe everything that they are told. The theory was developed in the 1920’s and it can be seen in the 1938 radio broadcast War Of The Worlds where people who tuned into the broadcast after the warning thought the broadcast was real and ran out of their houses screaming. This happened again in 1957 when the BBC broadcast a panorama report on a Spaghetti tree being grown in southern Switzerland. After the report many people contacted the BBC to get advice on how to grow their own.

I think that this theory is partially correct to an extent, but this is because apart from listening to the media we have hardly any other way of confirming what the media is saying unless we are there ourselves. On the other hand if it were completely true them people would be rioting, protesting and striking more than they do now. Furthermore there would be more tension on the international scale, for example the North Korean (state controlled) media have recently announced that they have successfully tested a hydrogen bomb, with the hydrogen bomb being around 1000x more powerful than conventional nuclear bombs. If everyone in the world was to believe what North Korean state media has said, the country would have the entire world watching, being scared of them. However it seems that the exact opposite has, and is happening.

Two Step Flow Model


This model is based on the idea that a more literate ‘opinion leader’ who has a better understanding of the media will take in and then proceed to spread the news stories in a simpler way to other individuals. This seems more realistic as you are more likely to believe something that someone that you trust has said, compared to a news agency that you know nothing about. Furthermore the two step flow model shows the differences between the passive and active viewers as well as showing that news is spread from person to person, not purely from the media. Questioning someone you trust about something about something you may no nothing about is near impossible, as you obviously can’t correct them, would make you a passive viewer. I think this is well represented in this particular model.

This model only works if the ‘individuals’ are passive viewers, these are people that believe everything that they are told, and take everything as fact without confirming via another source. On the other hand there are Active viewers, these are people that question what the mass media tells them, often by researching with other respectable sources before they believe a piece of information.


Uses and Gratification

This is the theory that deals with the effect people have on the media as well as why people choose specific media forms. The Uses and Gratification theory also emphasises how much of a limited effect the media has over its audience. This theory first came about in the 1940’s. For example the same film or TV show will satisfy different needs for different people. This theory has four different categories;

  • Diversion- to divert oneself from the normality of everyday life
  • Surveillance- provides information about the world
  • Person Identity- to compare oneself to people in the news
  • Personal relationship- an opportunity for social interaction
  • Reception Analysis- This theory focuses on how the audience come to an understanding of a media text.

Effects debate

This theory suggests that the media has the potential to influence the audience in a negative way by creating panic through a threat such as a shooting, bombing etc. Also it is suggested that films, music and video games can influence people into becoming more violent, apparently causing them to commit horrendous crimes parallel to those portrayed in the media.

An example of this is the 1997 Paducah shooting. In this a freshman opened fire on a prayer group, killing three and injuring 5 more. In the media outburst that followed, the 1995 film The Basketball Diaries(Scott Kalvert) starring Leonardo DiCaprio was blamed repeatedly for influencing the 14 year old in his actions. The film contained a scene in which on of the characters daydreams about bursting through the class door and shooting everyone with a shotgun, similar to the style of The Terminator. Apparently the teen, called Michael Carneal, mentioned the film to the police although the few friends he had said that he had never actually seen the film as ‘he hated DiCaprio’.


This is a great example of the media, as well as the parents and police using media as a scapegoat to cause moral panic. The, forged, link between the film and the shooting consequently resulted in the films production company, Warner bros, offering full refunds to video stores that wanted to take the film off of their shelves. The families of the deceased also attempted to take legal action against Warner Bros, although this was later dismissed in court. It was later determined in prison, where he still resides, that he was suffering from severe mental health issues.



2013-Frozen (Chris Buck and Jennifer Lee)

2015-Fast and Furious 7 (James Wan)

2015-Jurassic World (Colin Trevorrow)

1994-Lion King ( Roger Allers, Rob Minkoff)

1996-101 Dalmatians (Stephen Herek)

Websites: -accessed 20/10/15 -accessed 20/10/15 -accessed 20/10/15 -accessed 20/10/15 -accessed 20/10/15 -accessed 20/10/15 -accessed 31/10/15 -accessed 31/10/15 -accessed 31/10/15 -accessed 2/11/15 -accessed 28/12/15 -accessed 28/12/15 -accessed 28/12/15 -accessed 28/12/15


Genre Research – Creative Post


Above is my creative post, for this I used a website called This website is a lot better than microsoft’s PowerPoint because it allows the post to look better and less boring. Also I believe that this website is better as the slides aren’t in a linear sequence and allows the viewer actually chose what information they see by using arrows in the bottom right corner. This website is similar to the website which I have previously used, and discussed, in the way that it allows the audience to know what bits of information is connected and what information is unrelated. Although both of the websites go about this very differently, I think they both achieve it fairly successfully.


           (Real)                                                      (Example)

As you can see from the screenshot above(left) the layout of the text is clean and very simple. I like the way that the slide is free of distractions and is very sleek. The simplicity of the website allows you to easily read what is on screen. On the other hand other websites such as Prezi have animations and a variety of options of the presentation that make it look more messy and more distracting. The font of the writing is also plain and simple allowing for an easy read. You will also notice that you can add colour to the background. Although it isn’t much I think it really helps in making the text better looking if you will. Furthermore I don’t think the slide looks as boring as it would if it were black writing on a white background, like this post.

From the screenshots below you can also see how you can add pictures to the slides, although this adds a distraction for a viewer it aids in conveying my point to the viewer. It also makes the slides a bit different than having text on a different coloured background the entire time. This makes the presentation a little less boring and would hopefully interest and/or catch the attention of the person looking through the presentation. Furthermore it makes the presentation look more interesting and more hopefully more eye catching to a viewer. In my opinion the pictures and the layout of the slides make the presentation look more simple.

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Genre Research Analysis

What is genre?

Genre is the word used in the film industry to describe various categories that films, and TV shows, can be put into. Examples of genres include Horror, Comedy and Action. Each genre has its own unique characteristics which allow it to be recognized as a particular genre. Furthermore films in a particular genre such as horror all have similarities like jump scares and a weapon. On the other hand films in the action genre would have similarities like a tall, muscular hero and massive Hollywood fight scenes with big explosions. Due to the differences with the different genres it causes some genres to be more important than others. For example recently action films are very popular whereas musicals are not. Although if I was writing this 50 years ago the opposite would probably be true.

Benefits of genre;

A major benefit of genre’s is that it offers the audience an expectation. In other words the audience will know what to expect from a film in a particular genre. For example i know that when i go to watch an action film, there are going to be big fight scenes, chases across cities and unrealistic hollywood drama. An example of this is the Fast and Furious franchise. The Fast and Furious franchise centres around a number of characters that are involved in illegal street racing and more recently bank heists. This series of films is a big hit with audiences across the world, this could be attributed to the big stars that have joined the cast, as well as the big stars that the franchise has made. Across the current 7 films, just under $3.9 Million has been made from the box office, from a total of around $759 million production budget.


scene from Fast and Furious 7(James Wan)


Whereas if i go to watch a horror film, the film will probably take place in a haunted/old house or an abandoned building. Also i know that the film could have haunted objects, supernatural beings or crazy murderers. A good example of this is The Conjuring(James Wan). The Conjuring is about a family of two parents and five children that move into a Rhode Island farm house and strange things start happening around it with ‘escalating nightmarish terror’. The family then contact paranormal investigators to examine the house. They discover a whole area steeped in a satanic haunting that is targeting the family wherever they go. The film was a hit with critics and audiences alike with an average score of 82%. The film made $318 million off a $20 million budget. I think the film was successful because the film is based on a true story, the films has no gore in it and the director is well known for being the director of Fast and Furious.


Also you could use a genre, like horror, to disguise a films real meaning. For example in the 1920’s it was illegal to be a homosexual so you obviously couldn’t display homosexuality in films. But if you disguised the plot of the story into the horror genre then the film could be shown. This is known as ‘queer horror’ and can be seen in the 1932 film The Old Dark House(James Whale). In the film there is a ‘scene that conveys a campy style with both men behaving as if they were effeminate caricatures’. This is when ‘Both men wear more make-up than Mary Shelley, they dress fancily, and they talk and act dramatically and hyper-sensitively, in an “unmanly” manner’.


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Having films put into genres is also a good strategy to use to reduce the risk of a film from failing. This is because different genres/sub-genres are popular at different times. So for example the comedy genre was the most popular genre in 2006 with   140 films produced, a total of around 32% of the market share. Whereas the adventure genre wasn’t as popular with only 32 films just over 19% market share. With genre’s, film makers know which genre of film is popular, and can therfor maximise profits whereas without genre’s they would most likely loose money on the majority of films. This can be seen in the times of the year when films are released, for example horror films are usually released either in the ‘dump months’ or in early October. This is because October is the month of Halloween so horror films would be expected to be more successful in this period.

Another good thing about genre is that over time it gradually changes. This is good because otherwise films with the same basis and plot would be released all the time and therfor there would be no reason to look back on films that were made 20 years ago for example. But as genre’s do typically change over time, there is a good reason to be looking back on films that were made decades ago to compare how different they are to films released now. For example the world renowned film that defined the horror genre, as well as Alfred Hitchcock’s career, Psycho, was released in 1960 and is still well known today and is still thought to be one of, if the best horror film to date. Another example is the film Zombieland(Ruben Fleischer), with was the first zombie film to break $100 million at the box office.

Problems of genre;

On the other hand there are also problems in putting films into genre’s. The main problem being that it limits films into a category. An example of this would be a films plot about ghosts would be classed as a supernatural horror film, therfor it would be strange and possibly ruin the movie if it were to branch into a drama as well. There are only around 130 such films, the most popular being Crimson Peak(Guillermo del Toro). Although the film is popular among the audience, as of yet it has only made just over $50 million with 5 days left in cinemas, from a production budget of $55 million. This shows that mixing genres is sometimes a bad idea and isn’t always a financially viable option. Although I think that if there were no genres, this film would be far more successful as there would be no restrictions on what would be considered a ‘normal’ film.


Also much like the benefit of genre’s offering expectations, people also expect different thing from a particular genre. For example the 3 students in my media class expect 3 different things from the horror genre. This being because we each have different preferences and various other things, so although we all like watching horror films, I might like a film that the others don’t, and vice versa. This can also be seen in how popular different genre’s of films are. For example the most popular genre in 2012 was action/adventure whereas musicals were among the worst performing genre. On the other hand in the 1930’s to 1950’s the opposite could be said. The most popular musical, according to The Guardian, is Oliver!(Carol Reed) Released on the 27th September, 1968. From a budget of only $10 million, the film apparently made around $77 million, a huge success for the time.

Genre of my film

The genre chosen for my film is horror. It is one of my favourite genre’s, and in my opinion is a genre that allows for a lot of creativity and freedom, unlike other genre’s. This is because there is a wide variety of potential plots from crazed murderers to a haunted Ouija board. Furthermore horror films can be easier to film as they don’t need to include as many characters and also you only need to have one or two settings, compared to an action films such as the Fast and Furious films where there are often too many locations than you can count.

Horror conventions:

Setting- Usually the setting for the horror genre is typically isolated places, as well as abandoned houses, dark streets etc. Pretty much anything that connotes being alone, likewise it could be a location that has a dark history such as prisons and insane asylums. An example of this is the horror film Ouija, which is set in an old house that has the spirits if a family that had previously lived there. Having settings like this allow you to have endless possibilities in terms of the storyline and plot of the film. Therefore it allows you to create a film that has possibly not been done before. Although doing this would be very risky as it could be a film that no one would want to watch.

th60DL4NAXColour- The colours most commonly used in horror films are black and red, this is linked with death, blood and danger etc. The lighting is often dark, meaning that low key lighting is mostly used to create dark atmospheres and shadows. These dark colour’s generally connote mostly negative things and are used in most, of not all films in the horror genre. Furthermore dark colour’s like the ones used can also aid in the mysteriousness of horror films. For example you could have a dark scene to mask the identity of someone. Furthermore in a paranormal sub genre film having dark colour’s could make the audience think that a ghost or spirit could be hiding in the darkness.

Props- In certain series of films the props used become iconic, such as knives and axes. Also religious and supernatural icons such as the cross and Ouija board are also common. The different weapons are iconic in different sub genres of horror films. For example in the Paranormal sub genre with films such as The exorcists religious props such as the cross become iconic. On the other hand War films would obviously have a lot of guns. This can be seen in the 1998 film Saving Private Ryan, the film was awarded for its accurate portrayal of the Omaha beach landings. During this sequence a lot of guns, grenades and other explosives were used. An example of this is the iconic knife prop from the Halloween films. The weapon was the basis for the film and its subsequent sequels and because of this became one of the most iconic weapons of the horror genre.

Sound- There is a huge variety of music that is used in horror films but they all have some common aspects. These include the use of isolated instruments and the extreme and sudden change in pitch and tone, to make the scene more intense. Depending on the instrument used both slow and fast paced music can add tension to a scene. This is mostly done when something bad or unexpected is going to happen. Also there are common sound effects that are universally used in horror films include. These can range from church bells and echoed voices to crows and doors creaking.

Costume- usually the protagonist of a horror film usually wears everyday casual clothes as they are supposed to portray everyday people such as the people watching the film. Whereas the antagonist will probably be wearing dark clothing and a mask, or other iconic costumes such as prison clothes or bloodied clothing. On the other hand people in horror films also wear casual clothes. This is so the audience can relate to the characters in the film more so the audience is more emotionally invested in the film, as well as being more emotionally connected with the characters. Occasionally the costumes of characters become iconic with the film. Especially in horror films other parts of the costume such as masks also become iconic.

The history of horror:

   This video explains a lot about the history of horror, it’s very detailed and helpful.

Horror first originated from the adaptation of gothic horror literature. The most famous gothic writers include Edgar Allen Poe, Mary Shelley and Bram Stoker. The first depiction of horror in films was in some silent shorts created by the film pioneer Georges Méliès in 1896, the most popular and best known being Le Manoir du Diable. Which is sometimes credited as being the first ever horror film. Around 1910, Edison Studios created a film version of Frankenstein, following the film adaptation of the novel Dr. Jekyll and Mr. Hyde in 1908.

During the first world war there was an influx of German film makers that hugely influenced films in the horror genre. Mainly a film called The Man Who Laughs(Robert Wiene) was a hugely influential film at the time. Then Hollywood came in and took over the industry, namely Universal, With there first hit film Dracula(Tod Browning). Quickly followed by Frankenstein   (James Whale)and The Old Dark House(James Whale) This is when the word Horror became more commonplace.

In the 1950’s there was a huge advance in technology, this then changed the tone of horror films away from Gothic towards more contemporary concerns. This is when the UK became a huge producer of horror films. The Hammer Company was the first to solely focus on Horror films. Later in the 1950’s and 1960’s the slasher genre was created and then was sealed with Alfred Hitchcock’s Psycho.

Example’s in the horror genre:

George Romero- In my opinion a pioneer in the horror genre because he has pretty much dedicated his life to producing horror films and has created some of the best horror films to date. An example of this is the 1978 films Dawn of the Dead. This film had a production budget of only $500,000 and in total made over $55 million and was named one of the top cult films by Entertainment Weekly in 2003. In total he has won 12 out of 16 award nominations.

Robert Englund- Born in 1947 and has appeared in 135 horror films and starred in 4 TV series. He has won 4 out of 10 award nominations and starred in films such as Nightmare on Elm Street and Freddy v Jason.

                             My example of a horror film:

MV5BMTM3NjA1NDMyMV5BMl5BanBnXkFtZTcwMDQzNDMzOQ@@._V1_SX214_AL_The Conjuring is one of my favourite horror films, this is because I think the plot of the film is excellent. Also the film has a lot of the characteristics of a modern horror film. For example the film takes place in a ‘dilapidated’ farmhouse, which is ‘steeped in a satanic haunting’ due to the farmhouse’s dark history. To try to solve the problem the family contact paranormal investigators who in turn contact the catholic church for permission to conduct an exorcism.

This film was released on July 19th 2013 and was directed by James Wan. As I previously said the film was a hit with critics and audiences alike with an average score of 82%. The film made $318 million off a $20 million budget. It was a big budget film and therefore got a big return, no thanks to the great advertising placements by 20th century fox. The TV ads for the film, which mostly aired in the evening, apparently ‘traumatised’ a lot of people. In turn the press of this clever marketing ploy dug up a lot of free advertising across social media and even on various popular websites such as Entertainment Weekly.



2001>present-Fast and Furious franchise (James Wan)

2013-The Conjuring (James Wan)

1960-Psycho (Alfred Hitchcock)

1932-The Old Dark House (James Whale)

2007-Paranormal Activity (Oren Pelli)

1978-Halloween (John Carpenter)

2015-Crimson Peak (Guillermo del Toro)

1968-Oliver! (Carol Reed)

1931-Dracula (Tod Browning)

1928-The Man Who Laughs (Robert Wiene)

1931-Frankenstein ( James Whale)

1932-The Old Dark House (James Whale)

1960- Psycho (Alfred Hitchcock)

Websites: -accessed 9/10/15 12/10/15 12/10/15 -accessed 13/10/15 -accessed 13/10/15 -accessed 16/10/15 -accessed 16/10/15 -accessed 16/10/15 -accessed 16/10/15 -accessed 16/10/15 -accessed 16/10/15 -accessed 16/10/15 -accessed 16/10/15 -accessed 19/10/15 -accessed 19/10/15 -accessed 19/10/15 -accessed 19/10/15 -accessed 19/10/15 -accessed 19/10/15 -accessed 19/10/15 -accessed 19/10/15 -accessed 19/10/15 -accessed 19/10/15 -accessed 19/10/15,drama&num_votes=10000,&title_type=feature -accessed 31/10/15 -accessed 31/10/15 -accessed 31/10/15 -accessed 31/10/15 -accessed 31/10/15 -accessed 31/10/15 -accessed 31/10/15!_(film) -accessed 31/10/15 -accessed 31/10/15,asc&mode=detail&page=1&genres=Horror -accessed 31/10/15 -accessed 3/10/15 -accessed 31/10/15 -accessed 3/11/15 -accessed 3/11/15

Movie Poster – Creative Post

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This is the First view of my Prezi presentation. Using Prezi for a creative post is a great idea as you can visually see how each bit of information is connected. On the majority of the frames I added a picture that linked with the writing, for example I added a picture of big ben next to the paragraph of London. This improves the aesthetics of the presentation and makes it look less boring. The presentation didn’t take long to make but it is definitely a better way of conveying information to an audience as even I get bored of reading a page of text. The Prezi as a whole didn’t take that long to do as the UI is slick and is not too confusing. There is also a tutorial and help boxes that you can use to help you through each step of making the Prezi. If you already know how to make a Prezi you can skip the tutorial and go straight to making the Prezi, so you don’t have annoying, unnecessary boxes distracting you.

Furthermore as opposed to going from one slide to the next you can visually see what slide you are going to next. This helps you to understand what slides, and therefore what information are connected. On the other hand you also know when you are reading information that is completely unconnected. With Prezi you have more freedom with the aesthetic look and the graphics of the various slides, and the transition between them. This makes presentation look more professional, as well as better to look at. Although you can add a lot more in the sense of graphics such as shapes, various colours etc. there is nothing that would majorly distract the viewer from reading the text. You can change the size of the slide you are making so you can make it bigger if you have a lot of information to convey and make it smaller if you don’t. This is a lot better than using Microsoft Powerpoint where you have a slide that is one size, no matter what. Doing this in Powerpoint mat also work against you as by the time someone has finished what the second slide says, they may have forgot what the previous slide was. Furthermore in Prezi you can put a slide inside another slide, this is another way that you can tell the audience that the slides are linked together. On the other hand you can use this feature to add an extra bit of information that may not closely related to what you are saying.

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Also by using Prezi, you can add titles onto each frame of writing, this allows you to tell whoever is reading what the frame is going to be about, before they have read it. I think this is a great thing to have as sometimes you can be reading something and the forget what, and why you are reading something, but with the title at the top this would be fairly difficult. Having a title at the top of the slide could also hint at what slides are related, and which slides aren’t. The style of box that I used is similar to what is on the social media site Facebook. This can be seen in the similarity of the colour and the actual box. Therefore it looks kind of similar to a post on Facebook and hopefully people would be easily able to recognise this. I made the decision to do this because nowadays almost if not every teen and even children is on one of the many social networking sites. Although I chose Facebook as it is easily recognisable, mainly because of the 1.55 Billion + active monthly users as of the third quarter of 2015.

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Websites -accessed 6/1/16

Movie Poster Analysis


28 Days later is a 2002 horror film directed by Danny Boyle. The film grossed just over $82 million off an estimated $8 million production budget. The Prominent colour in this poster is red. In horror films this can be associated with death and blood. An example of this is a film with weapons such as knives such as the 1978 film Halloween(John Carpenter) and its subsequent sequels. The film had substantially high reviews and also the original film grossed around $47 million off an estimated $300,000 budget. This proves that films with similar themes will be popular as they have been before. A reason films with these themes are successful is because the audience knows what to expect.


Red also signifies love and romance, so this could suggest that there could be a love story in the midst of all of the horror. It wouldn’t be the first time there has been a horror love story, the film Ghost is a thriller romance and it has fairly good reviews off critics and even better reviews off the audience. This can be backed up by the box office figures where the film made $217 million alone in the US, with another $288 million from other territories. Ghost is about a couple deeply in love where the male character is murdered and he must find a way to tell his partner the trouble she is in. Some of the most successful films fit into the horror or romance genre so to have a film that fits in both of these genre’s automatically has a high chance of success as the audience already kind of knows what to expect.

The secondary color of the poster is black, again this suggests death. This with the biohazard warning suggests the film is based around a plague such as the ‘black death’ pandemic. A good example a film similar to this is the 2002 film Resident evil(Paul W.S Anderson). This film grossed around $102 million off a $33 million production budget. This film spawned multiple, highly successful sequels and this proves that films like this have a good chance of being successful. Recently film and TV shows based around something infecting the world have been very popular, TV shows like The Walking Dead, which earns $11 million per episode, and films such as I Am Legend and World War Z. This proves that audiences around the world want more films like this so they would be popular as they are paying to see a genre that is highly successful at the moment. Films in this genre could be very popular as different films would be based around different storylines.

In the background there is a faint image of Big Ben and the Houses of Parliament. This tells the audience that the film will take place in London, England. The majority of films that have been set in London have been fairly successful. This is because London is one of, if not the most recognizable city in the world, examples of this include the Bond films and also 2005’s Batman Begins(Christopher Nolan). With a production budget of around $150 million the film grossed just over $375 million.


In the poster is the silhouette of a human, it is difficult to see whether he has been infected or not as it is just a silhouette. This is probably done intentionally to add a sense of mystery and entice people to watch the film to find out whether this figure is ‘normal’ or not. This silhouette is black, if it follows the conventions of the color black, from the rest of the poster it would suggest that the figure is infected but even with this there is still some mystery surrounding the figure. From the fact that there is only one figure on the entire poster it would suggest that there is only one main character in the film. Once again this adds a sense of mystery meant to cleverly entice the audience.

There have been films that have only had one character that have been hugely successful such as All is Lost(J.C Chandor) and Hours(Eric Heisserer). Hours, starring Paul Walker, is a film about a dad who is left caring for a premature baby in an abandoned New Orleans hospital in the middle of Hurricane Katrina. The film had positive reviews off critics as well positive feedback off the audience. This proves that films with one character can be a success and audiences are more than willing to watch a film with just one character.


At the top of the poster is the Directors name(Danny Boyle), as well as the name of a hugely successful film that he(Danny Boyle) directed. The film(Trainspotting) was made in 1996 and had great reviews from critics of 89%, as well as the audience 93%( People who have watched Trainspotting would know that Danny Boyle is a good director so this new film thats directed by him has a high chance of being a good quality movie. therefor without even watching the movie it tells the audience that the movie is worth watching.

As well at the top of the movie poster there is a pair of eyes. The eyes look bloodshot and unusual, this tells the audience that the eyes probably belong to someone who has been infected. This can be backed up by the eyes being red. If we follow the conventions of the main color of the poster it would suggest that the character that comes with this pair of eyes is probably dead. It could even be the eyes of the mystery character on the poster, who in turn could be the main character. This , as we have seen before, adds mystery and makes the audience even more curious, even if it is in their subconscious. If the eyes are of someone who is infected, it gives the audience an insight into the plot. There have been films in the past that have starred a character that is infected. For example the film Maggie(Henry Hobson) has a main character that is infected. The film has had great reviews off critics. This is because, as i have said before, TV Drama’s and movies about infected people/zombies are quite popular at the moment so the film is almost guaranteed to be a success.

When people look at an image, they tend to look from the side where the most is happening. Generally it is thought that people from cultures that read left-right prefer to look at an image from left as it ‘feels’ more natural and peaceful, whereas looking from right to left can add tension and bring a more negative attitude. On this poster, Big Ben being on the right side of the image makes the image ‘heavier’ on the right side. In turn this would make the audience look from the right as there is more going on. If there is truth in the theory that looking from right-left adds tension then this image adds more tension. This would make sense as everything on this poster is designed in a way that is meant to add tension.

In conclusion there are many aspects in this film poster such as the colours, pictures and the location of the pictures and text that make the poster more eye-catching to anyone looking at, that therefore makes the film more intriguing and more likely to be watched by someone. Furthermore the way the poster has been designed would catch the eye of a person who prefers to watch horror and thriller films rather than someone who likes to watch comedies and action films.


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2015-Maggie (Henry Hobson)

1996-Trainspotting (Danny Boyle)

2013-All Is Lost (J.C Chandor)

2013-Hours (Eric Heisserer)

2005-Batman Begins (Christopher Nolan)

2012-Skyfall (Sam Mendes)

2013-World War Z (Marc Forster)

2007-I Am Legend (Francis Lawrence)

2002-Resident evil (Paul W.S Anderson)

1990-Ghost (Jerry Zucker)

1978-Halloween (John Carpenter)