The picture above is the computer mood board for our film. The mood board was created using Photoshop CS6. As with the paper mood board the mood board features our four key themes, oppression, capitalism, infection and desolation. The four key themes that we chose were key to making our film stand out compared to a regular horror film. The tricky thing with creating this mood board was making sure we convey the correct ideas and feeling that we, as a group, wanted to. The images that were used made this easier for us as it allows anyone to visually see what we want to convey, instead of writing down sentences. Doing this also allowed us to convey ideas that would be extremely difficult to write. Furthermore using black as a main theme added to what we wanted to convey. It tells you that the film is going to be dark and will have a dark storyline.
On the mood board there is a main picture that is relevant to capitalism. This picture sticks out compared to the rest of the pictures because it is the only picture with the color red. Furthermore the picture is fairly big compared to the other pictures, this shows that capitalism is one of our main concepts. The reason we want this to be a key concept in our film as there are a lot of problems with capitalism. We also want our film to suggest that the world we create, for our film, may have been caused by capitalism. A pictures of chains around someone’s hand’s also features on the mood board. This could signify that in capitalism our hands are tied, and we are limited in what we can do. Furthermore it could also signify that we are restricted in what we can do by the people above us. Such as the government and CEO’s of big companies.
Although there are many problems with capitalism, there are certain attributes of capitalist countries that are beneficial not only to that particular country, but also people, and countries around the world. For example every capitalist country around the world trade with each other. They trade almost everything and with trade comes business and money, a lot of it. This shows not capitalism is not all bad and potentially in our film we could possibly highlight some of the good things that capitalism does for us. Furthermore many countries share scientific knowledge and technological advancements with each other. This is again an advantage of capitalism as it benefits near enough everyone on the planet, especially when it comes to things such as cancer research. On the other hand people, and companies, can become greedy with new discoveries like new drugs that are life saving and drugs that people need constantly until the day they die. With this big pharmaceutical companies can charge a lot of money for these drugs, when they cost a bare minimum to produce. This is another possibility we could explore in our film.
In the mood board there is a picture similar to the one above. The picture is of a needle. This shows that the film is about infections, or vaccinations. On the mood board there is also a picture of a gas mask. This again can be related to disease and infection, which is a main theme in our film. This is further backed up on the mood board by the word ‘infection’ that also features on the mood board. In our film we thought of having a world where something like an infection was the downfall for humanity and therefor the setting of our film. In the film I am legend the plot revolves around a doctor who is left behind in an infection zone where he is trying to find a cure. The film has an IMDB rating of 7.2/10, this shows that the film is fairly well received with critics and audiences alike. In the box office the film collected a total of $585,349,010 off of a budget of only $150 Million, showing the film was a box office success. Our film would have a few similarities to this film, therefore we already know that the audience would be more likely to watch our film. Furthermore we could explore having a setting where some of our key concepts, if not all, are linked with one another or they all played a part in something similar to a chain reaction.
I think that this is a great concept to have as it is a real world problem, that is widespread throughout the globe. Also it is a problem that isn’t addressed in the media as much as it should be. As with our paper mood board these images could be linked to the poorer countries in the world that have widespread disease and cannot afford the vaccinations for them. This could possibly link in with capitalism as richer, first world countries are able to deal with these problems but they don’t spend near enough as much as they should helping people in less well-off countries. The main problem with capitalism is that rich people get richer and poor people don’t. This is the reason why countries such as those in the African continent cannot deal with disease and are generally a lot poorer than those in the west.
We thought this would be a good key concept as post apocalyptic media entertainment is very popular in the current market. An example being the TV show The Walking Dead, which has broken records for the viewing numbers. Its spin off, Fear the Walking Dead is also a successful TV shows with a new season just being given the go ahead. Although we wanted to make our film different from other films and TV shows, hence the concept of capitalism and oppression. I believe desolation is a good key concept as it doesn’t confine our options to one or two specific options, rather it is a pretty wide ranging, allowing us to have almost endless possibilities of options. On the other hand with there being a lot of post apocalyptic TV shows and film it means that the market is possibly oversaturated. Meaning adding more films and TV shows would negatively effect the market. As we have more intricate and different key concepts it would make our film quite different to current films and TV shows. The negative thing about this though is that the film may end up being overcomplicated and therefore the audience wouldn’t understand and ultimately not like our production.
The concept on our computer mood board is represented by the picture you see above. It clearly shows a desolate place, and looks like the area has been abandoned by humanity for quite a long time. 28 weeks later is a 2007 film that is set 6 months after a virus has decimated the population of Great Britain. Like I am Legend this film is similar to our film because it is about a virus that has spread and killed almost the entire population. In the film we see around the streets of London and how the environment has took over the buildings and landscape. This is the kind of look we are going for as it isn’t something you get to see in real life. Therefore it would intrigue the audience as it is different to everyday life and almost everyone wonders what the world would look like after humanity comes to an end. Our film would hopefully offer a new outlook on what the world would look like. What the audience would see in our film would be different to other films of the same genre because our film is set in a desolate area, but there are infected people that are not quite human, but are near human. Unlike films like I am Legend where the zombies try to kill you, in our film they would live alongside the human population. It would be extremely similar to how black and white people lived alongside each other in the early 20th century where black people had different schools, toilets and had to live away from the white population.
Oppression is another key theme we want to have in our film. Oppression is the exercise of power and/or authority in a cruel and unjust manner. Furthermore oppression extends to forms that are present in many ways in our country now. Sexism, Exploitation and Violence. Violence is one of, if not the most present and visible form of oppression. This is most apparent in the US where, white, American police are regularly shooting unarmed black men. This form of oppression, as well as the other forms of oppression are always in the news on near enough every format, but they don’t connect these issues as a form of oppression. This is one of the main factors as to why we wanted to deal with this issue in our production, to make the audience realize that these sometimes novel issues, are in fact very serious.
Having oppression as a key theme in our film would make our film more ‘real’ than other films. For example in the film World War Z you contract the virus from a single bite, the virus then turns you into what can only be described as a headless chicken within seconds which in turn makes you want to have a chomp on the nearest normal human. Back in the real world this would never actually happen as a virus would take a lot longer than a second to infect you. Furthermore it makes no sense at all that a virus would make you run around with the desire to bite people, unless you’re Luis Suarez. On the other hand in our film we would have people that have been infected living alongside the normal human population, as I said before like how the black population used to be discriminated against in the 20th Century by white people, and in some places are still being discriminated against still to this day. Having our film more realistic than other films would make our film, and the characters in it, easier to relate to. Furthermore the audience would be able to relate to the topics that we wil have in our film, as well as the characters.
2007 – I am Legend (Francis Lawrence)
2010 to present – The Walking Dead (Frank Darabont0)
2015 to present – Fear the Walking Dead (Dave Erickson, Robert Kirkman)
2007 – 28 weeks later (Juan Carlos Fresnadillo)
2013 – World War Z (Mark Forster)
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