Written Evaluation

Final written evaluation


This is the written evaluation which sums up all the work I have done over the past several months. The slides describe the process that we went through to create our media product, from the programmes that we used to the physical technology which was needed i.e. cameras. The media product was not just about producing a film however, so I have written about how we have compared real media products throughout the process and took inspiration from these when finalising our poster, magazine and film trailer. I also look into detail about how we used the research that we obtained at the beginning of our production and our thought process when planning the film.

Website references

http://www.apple.com/uk/mac/ – Date accessed 09/02/2013

http://en.wikipedia.org/wiki/Final_Cut_Express – Date accessed 09/02/2013

http://www.apple.com/uk/ilife/imovie/ – Date accessed 09/02/2013

http://www.film4.com/ – Date accessed 10/02/2013

http://www.photoshop.com/ – Date accessed 10/02/2013

http://maps.google.co.uk/maps?hl=en&tab=wl – Date accessed 10/02/2013


http://www.imdb.com/title/tt1375666/ – Inception – 2010 – Christopher Nolan

http://www.imdb.com/title/tt0468569/?ref_=fn_al_tt_1 – The Dark Knight – 2008 – Christopher Nolan

http://www.imdb.com/title/tt0337978/?ref_=fn_al_tt_1 – Die Hard 4.0 – 2007 – Len Wiseman

http://www.imdb.com/title/tt0425112/?ref_=fn_al_tt_1 – Hot Fuzz – 2007 – Edgar Wright

Video evaluation

We produced this video as another format of our written evaluation. Throughout it we talk about the questions which was given to us and respond with not only the information that we written about but also had time to cover it in better detail. We spoke about our film trailer, magazine cover and film poster throughout this in great detail and our thought process during the planning stages and how we felt our ideas would have an impact to our target audience if it became a real media product. We also speak about Mise En Scene and how we used real movie trailers such as Source Code as a basis for our own clothing and weapons.  It was important for us to create a video evaluation on top of our media evaluation as it shows we are adept at different forms of technology. On top of this, it allowed us to cover things which we may of forgotten in the written evaluation, such as the bit where I spoke about how the protagonist could be a ‘False protagonist’ as he was neither good or bad. The video also covers how tried to go against the conventions of a regular action/thriller films with features such as the character being a false protagonist and the controversial themes inside of our film.

Audience Feedback

We asked three people their opinions on our film trailer and how it could be improved. They give their thoughts and opinions on our product while giving us positive and negative feedback. These are an unbiased party who gave us a different insight into what we could improve if we was to create another one in the future. Throughout it we asked questions such as ‘Would you go to watch the films based on your first impression of the trailer?’ and ‘What did you think of the special effects’. It was important that we asked the audience their opinions of the trailer so we get an idea of how our product would be received if it was turned into a real media product. By doing this we also had an unbiased view of our film trailer and could see where the film could be developed for example they said that the props used wasn’t up to standard with the genre of the film. This is something we could work on with a bigger budget if we was to create the film.

Final Film production

This is our final production after weeks of editing. We have followed the conventional three act structure for the trailer by breaking it down into three sections.

Act one explains the plot as the protagonist is in a room with what is clearly shown as a doctor by the clothing that we have used. He continuously asks ‘Where am I’, which suggests to the audience that he has a state of memory loss.

Act two in our film is where the protagonist is confronted and the problem within the film occurs. Our trailer shows the main character in tense discussion with a female character, trying to explain to him how his mind is being tainted by a company and how he got into this situation, however, before she can tell him assassination mode is initiated and he is ordered by this ‘high order’ to kill the woman. This lady later turned out to be his sister.

Act three shows a fast pace montage made up of exciting clips which will hopefully entice our target audience into watching our film. In our film we have tried to produce this by having several clips of the protagonist assassinating people in a variety of ways, being chased by an unknown character and ending it to dramatic effect by killing a young child. This subverts our film from regular Action/Thrillers as this isn’t something you see in the modern world. The death of the child is behind the whole story of our film, as he is Adolf Hitler. The ‘high order’ wanted him killed as they thought that by travelling back in time to kill some of the worlds most dangerous people then it would have a positive effect on the future, but that is far from the truth. As Adolf Hitler never existed, in the future a virus is spreading around the world and without all of the studies and medical tests that the Nazi’s carried out, the medication never existed. This is a highly controversial storyline but as we cannot compete with high budget films in terms of CGI effects, then we needed a unique plot which would get people thinking.

Film Poster/Magazine

We took inspiration from other film posters and noticed a certain trend in Action/thriller genre films. The main character stars in the centre on the majority of film posters (as shown below).






Our poster background is black and white while the photo of our main character is in colour. This stands out and is similar to both Faster and iRobot as they have only used a few colours in their background to focus the audiences attention on the character and how they are acting. The clothing that the characters is black, which usually signifies power. As our poster background is in black and white, we felt that it wouldnt stand out enough and outline the character. We felt as the character had a blend of good and evil due his personality has been twisted by the secret organisation, we should use a mix of Black and white for the poster (grey).

We wanted a simple but iconic film poster so it is easily recognisable to our target audience. The main character is plastered on the front as he is the most recognisable character throughout our production and the background relates to the damage he is causing, but the sun rising represents a glimpse of hope. The final element of the poster is the release date, this allows the reader to find out when they can watch the film in cinemas, meaning an exposure to a larger audience increasing the revenue that we gain from the film. We also wanted to add a quote to our film which relates to what happens in our movie so they gain an understanding of the plot, even if they haven’t yet watched our trailer. . The information shown is all the cast and crew roles, this is a general item included on all film posters. Our titles were created in iMovie as we had more variety of fonts which we could chose from. This was the most effective font and we have had it in block capitals and bold writing to stand out to the audience.

We created a magazine by trying to replicate a real life media product. There are several companies we could use which produce magazines for films, including; Total films, Film Review and Screen International. But by far the biggest magazine company around for films is Empire.

All of the magazine covers have a similar look, with the main character taking centre stage with a background which relates to the plot of the film. For our film magazine we have tried to make it as authentic as possible by adding things such as; Other film reviews (In small writing on the right), red empire writing in a similar font style and also the black and white code bars which can be scanned with smartphone apps. Magazines still play an important role in advertising for mainly global companies world wide, not only for the film industry but also for things such as Apple and gaming companies. We have tried to create a magazine cover which is pleasing on the eye but also gives the reader an insight into our film to decide if they want to watch it or not. We used a black and white background to add to the effect of our film. Many magazine covers use a few selected colours so that it is not too colourful, we have gone for the same effect and directed the viewers attention onto Jack (the protagonist) and the lightning (which is the only other coloured image on the magazine). The lightning reflects the main characters emotion as it is a spark of danger which only lasts for a small amount of time but can cause dangerous after effects.










http://www.totalfilm.com/ – Date accessed 17/02/13

http://www.empireonline.com/ – Date accessed 18/02/13

http://uk.cision.com/en-gb/Resources/Key-media-offline-rankings/Top-10-Euro-UK-Film-Mags/Top-UK-Film-Magazines/ – Date accessed 18/02/13

http://www.slideshare.net/KirstyW94/codes-and-conventions-of-film-magazines – Date accessed 19/02/13

http://prezi.com/4ja9waydqamz/conventions-of-a-film-magazine-front-cover/ – Date accessed 19/02/13


http://www.imdb.com/title/tt1433108/ – Faster – 2010 – George Tillman Jr.

http://www.imdb.com/title/tt0468569/?ref_=fn_al_tt_4 – The Dark Knight – 2008 – Christopher Nolan

http://www.imdb.com/title/tt0343818/ – I,Robot – 2004 – Alex Proyas

http://www.imdb.com/title/tt0499549/ – Avatar – 2009 – James Cameron

http://www.imdb.com/title/tt0480249/?ref_=fn_al_tt_1 – I Am Legend – 2007 – Francis Lawrence



Editing blog

Today we edited the clips into an appropriate order to make sure that the trailer makes sense. We edited a lot of our Act 3 cuts so we could find out if anymore shots would be needed in the following weeks. We also added music to our entire trailer from act 1 to act 3 to suit the mood of each scene. We also added sound effects such as gun shots to add excitement of the action packed montage.

Location Scouting











Many action thriller films use a bridge as one of the chase scenes whether it is in a car or on foot, This is why we feel that it is a key convention of our genre of choice. The location that we have chosen is the bridge in the bullring which connects the two buildings together. Although it may be difficult to record due to how busy it is in town, we feel that it will make our film more realistic by showing ordinary people and surroundings while something irregular takes place. A chase scene across a bridge connotes danger and excitement, which is why we have chosen this.

The train station scene will be recorded in Birmingham town centre and is usually a quiet location at certain times when no trains are arriving. In this scene, Jack will kill a man with his security guard near, which leads to the scene where the security is chasing him. The train station is a location where people wait for something to arrive, we didn’t want to make our scene robotic by the man randomly standing around, therefore we chose a this location so it is more understandable to the audience why the man is there. The scene will start by the assassin murdering the man
(Michael), and then being chased along the platform.

The Living room scene will be recorded in Jake’s house, this is to add to the realism of the woman carrying out her normal everyday tasks in her home before she is killed by Jack. A living room is scene as a place of relaxation and sense of security, however we wanted to tip this upside down and have the assasin murdering her in her own house. We want the woman to feel safe and trust towards jack before she is killed to portay a poor misjudgment, this is shown by her welcoming him into her home feeling as if she has nothing to fear from a man she has never met since there seperation at birth. The living room is a natural environment and is in many action/thriller films, they are mainly used for dialogue or to build suspnse to a climax we will incorporate both into our trailer.